Blog

  • Article illustration photo
    Pierre-César LafaysseApril 20, 2020

    Should digital advertising reinvent itself?

    The reluctance to exploit user data is there and the difficulties are likely, to multiply in the years to come.

    Facing this risk, should the advertising industry be imaginative and reinvent itself?

    Read more
  • Article illustration photo
    Robin LenormandJanuary 23, 2020

    Data fuels advertising, and it's getting harder to get. For real though?

    Many questions have arisen after Google's announcement of banning third parties cookies by 2022.

    Read more
  • Article illustration photo
    Robin LenormandDecember 05, 2019

    Advertising will never die. A short guide to make it better.

    Advertising will never die.

    Companies will always need to reach new customers, maintain their brand image, give exposure to their product.

    Read more
  • Article illustration photo
    Pierre-César Lafaysse20 Avril 2020

    La publicité digitale doit-elle se réinventer ?

    Les réticences à exploiter la donnée utilisateur sont là et les difficultés risquent en toute logique, de se multiplier dans les années à venir.
    Face à ce risque, l’industrie publicitaire doit-elle faire preuve d’imagination et se réinventer ?

    Read more